“Beau’s strengths are wide reaching, encompassing not only how to successfully run a strategic email marketing program but he also has a strong grasp of the data systems behind the program as well as the operational processes driving it. As his partner in analytics, he and I worked closely on how to structure email marketing tests to ensure we could accurately value the success of both campaign level and longitudinal tests, identified strategic opportunities to drive value and discussed how to improve our data capture and database structures to enable more in depth analysis and reporting. He understands all aspects of the program and he was an invaluable partner to me within the email marketing program. He continually sought to improve not only the marketing campaigns but also how to drive greater efficiency across the program. I would relish the opportunity to work with him again in the future.”
About
Experienced analytical leader with a proven track record of combining technical, creative…
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Moët Hennessy is pleased to announce the appointment of Chris Gabaldon to President and CEO of Moët Hennessy North America. Having held various…
Moët Hennessy is pleased to announce the appointment of Chris Gabaldon to President and CEO of Moët Hennessy North America. Having held various…
Liked by Beau Briggs
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Celebrating 5 Years at Universal Destinations & Experiences this week! 🌎⚡️🎢 It has been such a wonderful ride working alongside genuinely awesome…
Celebrating 5 Years at Universal Destinations & Experiences this week! 🌎⚡️🎢 It has been such a wonderful ride working alongside genuinely awesome…
Liked by Beau Briggs
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As I closed my chapter with the NBCUniversal family earlier this month, I'm filled with gratitude for the journey, the people, and the countless…
As I closed my chapter with the NBCUniversal family earlier this month, I'm filled with gratitude for the journey, the people, and the countless…
Liked by Beau Briggs
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I'm thrilled to announce that I'll be speaking at the upcoming Adobe Summit 2024 Coffee Break Q&A Live series
These are conversation-driven format,…
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What an honor for Helen Lin to be featured on the list of the Top 25 Women Chief Digital Officers of 2024 by "The Women We Admire"! 💼✨ It's truly a…
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I'm excited to be speaking at the 2024 ANA Media Conference, March 18–20, in Orlando, FL. Join me and learn more about the industry's most pressing…
I'm excited to be speaking at the 2024 ANA Media Conference, March 18–20, in Orlando, FL. Join me and learn more about the industry's most pressing…
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Wonderful day on the road peddling my wares yesterday. Our industry really does have the best people. Thanks so much Malcolm Lindop David Lopez…
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Amazing day of learning at the NBCUniversal STREAM Talent Lab kick off in NYC. So thankful to learn from and network with leaders from throughout…
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The backstory behind Stitch's search for the best #martech for the future marketer is incredible. I joined too late to see it from the glass…
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I am thrilled to announce that I have joined the incredible team at Data Axle as their Chief Executive Officer. I’ve spent the last three decades of…
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Earlier this year, I was a tiny part of a very large team that completed a multi-year modernization initiative. I can’t count the number of times…
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